BURLINGTON, Vt. -

Many dealers are employing live chat with potential customers via the dealership website. A new partnership between Dealer.com and Contact At Once aims to expand that reach to the third-party sites often used by car shoppers.

Dealer.com on Wednesday announced its partnership with Contact At Once, to offer greater visibility to its automotive customers into the effectiveness of live chat, by using the Chat Connect product.

According to Dealer.com, through the partnership, its dealers can now get the benefit of both website chat, and webWIDE chat, which goes beyond the dealership website to connect with third-party sites often visited by car shoppers.  

Analysis of the Chat Connect data will complement recent product enhancements at Dealer.com to help reach targeted audiences, and better manage and view marketing and dealership operations performance.

The data will also enhance Dealer.com products, tools and services, the company said, including inventory, websites, advertising and CRM.

“Embedding chat data and management into our platform means dealers have additional insight that will help them to focus their efforts more effectively when connecting with potential buyers,” said Rick Gibbs, Dealer.com president and chief executive officer.

“This partnership will deliver a comprehensive set of data in our analytics tool and ultimately help us empower dealers to take advantage of interactive connections from all the places online shoppers are searching,” Gibbs said.  

Integration of the live chat data will allow Dealer.com customers to view the impact of chat performance across multiple digital channels, the company said, while taking advantage of analytics and behavioral tracking available through Dealer.com’s integrated platform.

Contact At Once CEO John Hanger said, “Car shoppers are empowered like never before and gather information from dozens of places while they’re looking. Our chat helps dealers make interactive connections with online shoppers from a variety of online sites, so they can build trust and rapport while there’s an opportunity to influence the purchase.”
 

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