Edmunds.com announced the hiring of four new additions to its executive leadership team today, bringing in a mix of individuals with automotive experience as well as from other industries.

Billed as a pathway to bring a "fresh perspective" to the company and its efforts to enhance dealer business, the four new executive hires and their roles include:

—Nathalie Lubensky, chief marketing officer
—Mark Longfellow, senior vice president of dealer business
—Mark Rankin, vice president of dealer platform development
—Sven Wood, vice president of brand and product marketing

Lubensky, Rankin and Wood have already began working at Edmunds. Longfellow will start at the company on Oct, 13.

“All four of these new hires are exceptionally talented executives who have the experience and savvy to take our business operations to the next level,” said Seth Berkowitz, Edmunds.com’s president. “We anticipate that their diverse backgrounds from multiple fields will give us a fresh perspective on how we can deliver new ways to sell and communicate our services to the automotive industry.”

As the new CMO, Lubensky is in charge of expanding Edmund’s reputation and reach. She joins the company from Sony Pictures Television Networks Latin America, where she served as the senior vice president and general manager overseeing Sony’s Spanish-language channels.

Lubensky holds a degree in communications arts and marketing from NYIT. She is also a graduate of the Cable Executive Management program at Harvard Business School and the NAMIC executive leadership program at The Anderson School of Management at the University of California.

Longfellow, taking on the role of senior vice president of dealer business, will be responsible for overseeing the company’s national accounts, Tier 3 sales, Tier 3 regional training, inside sales, dealer operations and sales development organizations. He previously served as the general manager at construction company James Hardie.

New vice president of dealer platform development Mark Rankin now oversees the company’s relationships with dealers and builds partnerships inside and outside of the automotive industry. Rankin most recently served as the chief executive officer of Dealer HQ.

Wood, with 16 years of automotive marketing experience with BMW, takes on the role of vice president of brand and product marketing, where he is charged with developing new ways to showcase Edmunds’ products and services to both vehicle shoppers and dealers.

For more information on Edmunds, visit its site here.