Naked Lime Marketing recently launched an all-new, comprehensive website platform for dealers called Aptus Websites.

Naked Lime explained that the company developed Aptus to help dealers build a more effective digital dealership that supports a smoother, more flexible end-to-end retail experience for consumers.

Officials highlighted Aptus benefits include:

— The ability for dealers to choose what content consumers see on each device, all while maintaining one URL for better search engine optimization (SEO)

— Easy drag-and-drop website editing capabilities that allow dealers to change site elements on the fly

— Faster page loads to help improve the consumer experience and conversion rates

— A new, more intuitive website administrative tool for dealership employees to quickly and easily manage the components of their site

— A tailored website setup process and Web strategy advice and support from Naked Lime's specialists to help dealers gain the most from their digital dealership

“Which device consumers use for Web browsing is often driven by context: Where they are, what they intend to do and the amount of time the task will take,” said Jim Wright, vice president and general manager of Naked Lime.

“Dealers are recognizing they need to account for these factors when designing their dealership websites,” Wright continued. “We’ve developed Aptus, inspired by the Latin word for 'adapt,' to help make it easier and more efficient for dealers to deliver a more pleasing online experience by serving up the right Web content on the right device to every consumer who visits the dealership's website.

“The vast majority of today’s consumers already have made their buying decision prior to stepping foot in the dealership. They've been interacting with the dealer across a number of devices and formats before selecting which car and where to buy,” he went on to say.

“With Aptus, dealers are better able to put their best message in front of consumers during each online interaction, which can lead to a better retail experience for consumers and better business results for dealers,” Wright added.

More details about the solution can be found by watching the above video or going to nakedlime.com.