5 components of tool to deliver customized dealership ads based on user’s web activity

FORT WORTH, Texas - 

Imagine potential buyers receiving customized advertisements for your dealership before they even begin to navigate through your store website.

That’s the outcome Simpli.fi says it can deliver by introducing Prospecting Dynamic Creative for Auto, what the company claims is the industry’s first and only upper-funnel dynamic creative programmatic tool that can generate dynamic ads to buyers even before they visit a seller’s website.

The company explained this turnkey solution requires no integration to an advertiser’s inventory management system, making it more efficient for dealers who want a powerful programmatic solution that is simple, quick to set up and delivers rapid ROI.

Simpli.fi’s Prospecting Dynamic Creative for Auto can serve ads to potential buyers based on upper-funnel behaviors, such as keyword searches and the contextual content they are reading.

If a prospective buyer has searched for electric cars and read up on the environmental benefits of the vehicle, Prospecting Dynamic Creative for Auto will serve them a personalized dynamic ad showing the local dealer’s actual inventory that matches the make, model and even color vehicle in which they are interested.

Officials went on to highlight that Simpli.fi’s Prospecting Dynamic Creative for Auto is unique in that it can provide:

—An industry first that does not require a buyer to visit a dealership’s website before they are served a dynamically-generated ad showing actual inventory from that dealer

—A turnkey solution for the auto industry that requires no integration with inventory software (which is required of many dynamic ad solutions)

—Connections to buyer behavior so it can dynamically serve ads based on keywords searched and contextual content read

—Efficiencies for both buyers and dealerships. When user clicks on a dynamic ad they are taken to dealer’s vehicle dealer page (VDP) 

—Customizable ads. Customers can use their own ad templates and creative assets or take advantage of Simpli.fi templates that can be edited and personalized.

Since its inception, Simpli.fi has focused on building innovative programmatic solutions that drive stronger ROI for its clients. Prospecting Dynamic Creative for Auto is the latest unique solution from Simpli.fi that leverages unstructured data to target buyers at a much more granular level.

Simpli.fi’s use of automation and unstructured data can enable the company to efficiently deliver programmatic advertising to high volumes of localized and personalized campaigns.

“One-to-one marketing is the goal across all industries, and with this new dynamic creative solution we are helping our customers achieve that goal. Advertisers are now able to touch prospects very early in their buying journey with content that’s meaningful, relevant and timely,” said Frost Prioleau, chief executive off of Simpli.fi.

“The auto industry is an important vertical for Simpli.fi, and is a great fit for the granularity we offer through our use of unstructured data. We’re looking forward to bringing this type of solution to other industry categories that need it,” Prioleau went on to say.

For more information about the company or partnership opportunities visit www.simpli.fi.

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