ActivEngage announced Tuesday that it has brought aboard Jeff Clark to serve as its new vice president of sales.

Clark is a sales leader with over 20 years of experience leading large automotive industry sales teams, the company said.

"Jeff brings with him an abundance of sales expertise, key connections and invaluable relationship-building skills that we feel are essential to ActivEngage's continued rapid growth," company chief operating officer Ted Rubin said in a news release. "Jeff's appointment to this new position is a milestone for our company. His industry knowledge, level of professionalism and desire to bring true value to his customers, is directly in line with our company values and will help us aggressively move into the future."

Clark most recently served as the chief sales officer of DealerOn, where he oversaw the company's sales operation and strategic partner business development, along with its enterprise accounts and OEM relationships.

Prior to DealerOn, Clark also held senior sales, marketing and management roles at Cars.com, Coca-Cola, Dealer.com and Auto-Bid Systems.

"I'm thrilled to join ActivEngage at a time when the car business is evolving, and dealers need to find new pathways for customers to engage across digital channels," added Clark. "Consumers want to interact with car dealers more effectively and proactively, and that's exactly what live chat, and ActivEngage specifically, brings to the table."

This spring, Clark will be a speaking at the Digital Dealer 24 Conference & Expo in Orlando, according to ActivEngage.