LA GRANGE, Ill. -

Automotive Internet Media (AIM), which creates and manages websites for auto dealers, recently developed a one-stop dealership website for both auto shoppers who speak English and Spanish without leaving the main dealership site.

 Translation services for websites might only swap out words, the company said, but the language is not written for the specific audience. The AIM site pages, content and images are built for a specific audience. With a click the site changes from English to Spanish or vice versa.  

Tony French, AIM president, said: “We wanted to make it easy for Spanish-speaking auto shoppers to maneuver the website and learn about inventory, specials and services offered by our client’s dealership.

“Hispanic marketing is becoming an important part of new-vehicle OEM advertising campaigns,” continued French. “Dealerships need to align part of their marketing budget to drive Hispanic shoppers to their website but most important they need to have a site that converts those shoppers. Speaking directly to the Hispanic market builds credibility and lets them know you want to earn their business and service them as customers.”

AIM’s responsive website platform was designed to be a multilingual site. The banners, buttons, images, inventory pages and informational pages are all original content for each language. Because of the nature of changing vehicle descriptions, a language conversation tool is in place to translate every description dynamically only for the vehicle detail pages. This platform can be set up for other languages.

More information about AIM may be found here.