Car dealers are doing business with increasingly educated buyers in today’s vehicle showrooms, due largely to technological tools that seem to make online shopping the new norm.

And in one recent technology partnership designed to enhance the online buying experience for consumers, AOL and CarWoo this week announced their Best Offer deals, which connect buyers with 10,000-plus U.S. dealers and enable them to negotiate price on a chosen vehicle before stepping into the showroom.

“Like AOL Autos, CarWoo has the same philosophy of putting the customer’s experience first,” said Chris Eschenburg, vice president and general manager of AOL Autos. “This new partnership will allow consumers to shop for cars online, anonymously communicate with top rated dealers to find the perfect car, and negotiate a great price — it’s a different and better way to shop for cars.”

AOL Autos also offers original content from industry experts, effective shopping tools for new and used vehicles and expert advice for vehicle ownership and repairs, the company said.

“AOL Autos is respected for providing a great suite of resources to consumers as they shop for one of the biggest purchases they will ever make: their car,” said Tommy McClung, CarWoo’s chief executive officer. “We know that CarWoo’s service of helping people get the right car in the easiest, most efficient way is the right complement to the value AOL provides community members.”

This announcement follows the recent launch of AOL Autos’ ChooseControl, an online search tool the company said allows potential car buyers to search for automobiles based on the largest range of social demographics currently available.