Continuing the theme of digital proliferation in the automotive industry, The Appraisal Lane announced Wednesday that the Gettel Automotive Group in Florida is the newest dealer group to put the company’s trade and communications platform solutions to task. 

Gettel has rolled out the The Appraisal Lane system  across all 11 of its dealerships in the Sarasota, Bradenton, Gainesville, and Ocala markets of the Sunshine State.

With TAL’s solution, Gettel’s employees can now post pre-owned inventory and receive quick cash offers from TAL’s network of appraisers.

“We’re extremely pleased to support Gettel Automotive Group’s daily business operations, and we look forward to improving its business and enhancing its consumer offerings,” said Jeff Risner, TAL’s co-founder and chief executive officer. “Until now, the wholesale used-car appraisal and acquisition process was inefficient. The Appraisal Lane is transforming this process by providing dealers like Gettel with the most accurate used-car offers, quickly and easily, in a fully optimized mobile platform that makes it easy for them to conduct business virtually anywhere, at any time.”

Kurt Fisher, Gettel’s pre-owned vehicle operations manager, says he looks forward to the future business opportunities that TAL brings to his business in the form of increased sales and improved customer service.

“There’s a confidence level and validation that comes with using The Appraisal Lane platform to put the most accurate numbers on our used-car inventory, and on hot trades when the customer is physically sitting at the sales desk ready to transact,” Fisher said. “In addition to accurately valuing our full spectrum of used inventory, and getting cash offers in the process, The Appraisal Lane enables us to move aged inventory much faster than before. It has been a great tool for us so far.”

For those unfamiliar with The Appraisal Lane’s offerings, at its core, dealers and auctions can utilize TAL in three different ways:

• Submit vehicles for appraisal. Whether those are pending trade-ins, stubborn vehicles on the lot that are proving to be a tough sell, cars that didn’t sell on the auction block, or anything in between. Depending on the situation, TAL will respond with a cash offer within 10 to 15 minutes. Many times, those cash offers stem from outside buyers, which typically include dealer or auction partners.
• Buying cars. TAL has partnerships with many dealerships and a handful of auctions, some of which only utilize TAL services to buy inventory.
• White label customers. Dealerships or dealer groups seeking to utilize the TAL platform to power their own internal trade network can license a solution from TAL.

TAL is optimized for mobile use – appraisal submissions, purchase offers and communications between dealers, appraisers and wholesale buyers can be managed completely from a phone, tablet or computer. It tracks sales info, like costs, transportation, and profit and loss information, along with fulfillment channels through which used-vehicles are sold, including direct-to-dealer, physical auctions and online auctions.

That’s just the tip of the iceberg — stay tuned to upcoming digital and print editions of Auto Remarketing as we take an up-close and personal look at some of the other digital pioneers in the industry.