AuctionVcommerce has launched its Clerk Training Simulator, the company said Monday.

This follows close to a year of product development for the tool, which is designed to foster consistency in the industry for online clerking and boost online participation and sales.

The Clerk Training Simulator also aims to curb clerk turnover and block errors.

 “Expectations for clerks are extremely low. If trained properly, clerks have the potential to be to the online customers what auctioneers are to those who physically attend the sale,” AuctionVcommerce president and co-founder Kelly Bianchi said in a news release. “We intend to prove that.”

That started with Britt Dehn of Lone Star Auto Auction, who was the first clerk to be certified in this program.  To get her take on the training, Bianchi interviewed Dehn via FaceTime.

“It was important that we deliver honesty. The interview had to be unscripted, and unedited, because ‘trust’ is the foundation for everything we are looking to accomplish,” Bianchi said in the news release.

Bianchi also talked with Auto Remarketing this past fall at Used Car Week about the program.  That interview can be seen in the video screen above.

AuctionVcommerce said Bianchi is currently working with a few auctions to roll out the Clerk Training Simulator.

“Skepticism for anything related to online is high in this industry.  There is a common response of being unresponsive … waiting for everyone else to be the first. We started with the goal of building confidence in dealers wishing to purchase vehicles online. What we’ve found is that we first need to build that confidence into the auctions,” she said.