VANCOUVER -

Auto Market Direct announced Thursday the launch of its used-car marketplace mobile application that is now available in beta to U.S. consumers and dealers.

Via the used-car marketplace, sellers can post, and buyers can search, bid and buy all from their mobile device, tablet or desktop.

The app features a wide mix of trucks, SUVs, sedans, minivans, coupes and convertibles by popular brands, according to Auto Market Direct.

“Our mission was to create an efficient and effective used-car marketplace where sellers and buyers can connect confidently … in-app, on mobile, by email, by sms/text and by phone … and that is exactly what we have built,” Auto Market Direct founder and chief executive officer Steven McAuley said in a news release. “I am delighted to launch phase one of our project that is the culmination of many months of design and development by our diverse team of product and technical resources supported by increased investment by the company.”

The Auto Market Direct team aimed to create a unique platform with the tools that allow buyers and sellers to easily connect, the company said.

In addition to its versatile search engine, which allows users to narrow down their vehicle search by preferred make, model, price and location, vehicle listings posted using the platform are designed to be clear and easy to navigate.

Users can also save favorite vehicles and contact sellers directly through the mobile app.

Auto Market Direct is available on the company website, and the mobile app can be downloaded from the iTunes store.

The company said future versions of the platform will provide users with an online bid and counter-bid function, along with a full range of additional products and services and a suite of price guidance tools.