AutoAlert announced this week it has acquired The Ready Group, LLC, and its subsidiary, DirectAlert.

And now AutoAlert is introducing One-to-One Intelligent Marketing, a data-driven, customer-communication solution that will offer dealers a 360-degree view of their existing customers.

Experts at AutoAlert have developed a big-data platform that identifies customer ownership and lifecycle milestones, providing dealers the opportunity to engage with every customer in a unique and individual manner to ensure they are receiving the right message, with the right offer, at the right time.

Having the ability to communicate intelligently with each customer will not only build trust and credibility, but will enhance the overall customer experience, the company said.

By implementing AutoAlert’s One-to-One Intelligent Marketing solution, dealers will experience a consistent increase in incremental sold units, as well as higher than average gross profits and ROI, while reducing their overall marketing and advertising expenses.

Every One-to-One Intelligent Marketing campaign includes precision-targeted, personalized mailings, two strategically deployed emails with accompanying PURLs, individual customer landing pages, and call tracking and monitoring. Each multi-channel campaign component includes real-time reporting and tracking mechanisms, enabling dealers to monitor and measure campaign effectiveness.

“This comprehensive, integrated, multi-channel marketing platform will become an invaluable solution for all of our clients. Not only will they have the most powerful industry-leading data-mining platform, they’ll also be able to seamlessly target top opportunities, track and measure the success of every campaign initiated on their behalf, and close more deals,” said AutoAlert chief executive officer Mike Dullea.

“My goal is to ensure every AutoAlert dealer-client experiences immediate bottom-line growth, as well as improved overall customer satisfaction and retention upon implementation.”