IRVINE, Calif. -

AutoAlert, a data-mining and trade-cycle management platform, has promoted of Kimberly Cowan to vice president of business operations from director of business development.

In her new role, Cowan will oversee operational improvements, content and other strategic initiatives. Before joining AutoAlert in March 2015, she was at Cox Automotive for more than a decade supporting several divisions, such as VinSolutions, Autotrader and AutoMart, where she held roles of increasing responsibility. 

“As AutoAlert continues to develop innovation for the automotive industry, Cowan’s valuable contributions will help define future opportunities, as well as ensure company-wide excellence through change management,” the company said in a news release.

Cowan has brought a combination of superior leadership, sales, operations and marketing expertise to AutoAlert, and progressive customer satisfaction makes her a natural fit and a valuable asset as she leads the AutoAlert team in providing the highest quality services and insights to a growing customer base, the company said.

Cowan recently presented "Drive it Like You Stole It: Taking Control of Your Journey" during the 2016 Women in Automotive Conference in Orlando, Fla.