Data-mining and sales-generation platform AutoAlert announced Thursday that it has combined its efforts with MotoFuze.

The latter is best known for FuzeCast, its customer experience management (CEM) solution, that can combine content marketing, reputation management, social selling, employee engagement and dealership communication and integrate with any existing customer relationship management solution.

Through their partnership, the two companies hope to provide dealers with influential car-shopper insight for in-market, in-equity customers.

One example provided by the company is in regards to how AutoAlert and ProfileFuze interact, allowing dealers to view and manage the following information from any CRM:

• Analysis of all CRM leads marked lost, highlighting customers back in-market
• Makes/models customers are shopping and equity position in their existing vehicle
• Information about customers' previous dealership interactions, including online reviews
• Social connections with the dealership to help deliver a better customer experience

"Dealers using AutoAlert currently access deep customer intelligence that can boost vehicle sales 10 to 20 percent or more," said Brian Skutta, chief executive officer at AutoAlert. "Adding ProfileFuze data further enhances this intelligence by identifying current customers who are in-market shoppers, often times before they have had a chance to engage with the competition."

Todd Crossley, the president and owner of Gary Crossley Ford in Kansas City, Mo., told AutoAlert that a lot of his company’s growth in the last year can be directly attributed to FuzeCast and AutoAlert working together.

"This combination of tools keeps a constant watch over my entire consumer database indicating which current or potential customers are both in equity and currently shopping for a vehicle,” Crossley said.

"These 'hot' customer leads are added to the dealership CRM as a new or reactivated opportunity," he continued. "This makes it easy to measure their overall effectiveness. These tools are tracking to represent 20 percent of my total sales for the year — that's a huge number.”

AutoAlert and MotoFuze will be present at the Digital Dealer 19 Conference and Expo from Monday to Wednesday at the Paris Las Vegas Hotel & Casino.