Autobytel has acquired Dealix Corp. and Autotegrity, Inc. in a $25 million cash deal.

The deal to acquire those two wholly owned subsidiaries of CDK Global, LLC includes a working capital adjustment, Autobytel said in a news release.

Dealix is a provider of leads to dealers and OEMs, and also operates UsedCars.com. That site joins other consumer-facing portals in the Autobytel family, including Autobytel.com and Car.com (which is set to be re-launched soon).

Beyond UsedCars.com, the deal also brings these products to Autobytel’s platform: TextShield, SaleMove, AutoWeb and GoMoto.

With the purchase, Autobytel adds about 600 franchised dealers and 300 independent dealers to its network, which will now grow to a sum of nearly 5,000 stores.  (Not included in the additions are the 450 overlapping franchised and 170 overlapping independent dealers using lead services from both Dealix and Autobytel.)

The acquisition is likely to be accretive to net income this year, management anticipates.

"This acquisition creates an even more dynamic and effective automotive marketing organization," said Jeff Coats, president and chief executive officer of Autobytel. "The addition of Dealix further expands our reach and influence in the automotive industry by increasing our lead generation capabilities and the size of our car dealer network, and also strengthens our relationships with auto manufacturers.

"Autobytel's existing proprietary lead strategies and customer acquisition programs produce estimated buy rates of at least three times the industry average. As such, by combining these organizations, we expect to significantly improve the quality of leads and related services that members of the Dealix network are accustomed to receiving," he added.

"Developing a greater used-car presence has been a key growth initiative for Autobytel," continued Coats, "with the company's commercial acquisition team launching a used-car beta test platform earlier this year. Our internally-generated used car business has been ramping steadily as we collect the information that allows us to optimize for quality, volume and margin. However, UsedCars.com makes an immediate contribution to this initiative and will accelerate its development."