AutoHook, powered by Urban Science, recently partnered with Carfax where individuals shopping for used vehicles on Carfax.com will now receive extra incentives from select dealers to visit their showrooms for a test drive.

The partnership includes the integration of AutoHook’s incentive solutions into the vehicle details pages of Carfax Used Car Listings. The program is currently available to AutoHook customers that also are Carfax Advantage Dealers with Used Car Listings.

The companies pointed out this enhancement comes at no additional charge to mutually subscribing dealerships and there only is a simple form to complete.

Officials explained new dealer and OEM clients of AutoHook that are already Carfax Advantage Dealers on Carfax Used Car Listings will be added to the integration during the initial setup process. They also mentioned dealerships are only responsible for paying for redemptions (actual showroom visits) and AutoHook takes care of the entire incentive fulfillment process.

Following the September acquisition of AutoHook by Urban Science and the January launch of the all-new DriveAutoHook.com, AutoHook president David Metter highlighted the alliance came at a perfect time for customers.

Metter stressed that dealers will see additional benefits of working with the digital conversion experts as he contends the company is the only one in the space capable of attributing conversions to sales in near real-time.

“This industry has seen so many disruptions over the years, beginning with CRMs, then the Internet, and now with mobile,” Metter said. “I am honored to say AutoHook has successfully disrupted the trend of declining lead conversion rates facing automotive today.

“Adding Carfax into this mix opens doors for further increasing both conversions and showroom visits for dealers and OEMs, attributing those clicks all the way to a sale — and it will bring more value to consumers during their research process,” Metter went on to say.

AutoHook emphasized that it continues to show its multidimensional business model while leveraging Urban Science’s data resources.

By adding AutoHook’s technology into Carfax’s Used Car Listings, shoppers are incentivized to take the next step from viewing inventory online to connecting with the selling dealer and visiting their store for a test drive. The integration can help dealerships brand consistently across multiple platforms and ultimately increase conversions, leads, walk-ins and sales.

“Dealers choose to be on Carfax.com because it connects them with more qualified, down-funnel shoppers,” Carfax communications director Larry Gamache said.

“Combining the added incentive dealers can offer through AutoHook’s test drive solution with the many unique benefits people already get from shopping on Carfax.com further increases the likelihood of a sale,” Gamache added.

For qualified AutoHook dealerships that are already Carfax Advantage Dealers with Used Car Listings, there is a simple “opt-in” process, consisting of a quick form to get established in the program. This comes at no additional fee, according to the company

Dealers can opt in to the program here or contact AutoHook dealer support at DealerSupport@UrbanScience.com.