Auto/Mate Dealership Systems announced Monday that it has integrated its dealership management solution with VinSolutions’ marketing solution platform.

Dealers utilizing both systems now can view real-time data updates to assist with their productivity, customer service and customer retention.

“Our Open/Mate program provides vendors like VinSolutions with a low-cost, easy integration process,” said Mike Esposito, Auto/Mate Dealership Systems’ president and chief executive officer. “The result is increased utility of both systems by dealer employees, a necessary precursor to maximizing the efficiency of any technology.”

Sean Stapleton, the vice president of sales and marketing at VinSolutions, commented on the value of instant access to information when dealing with customers.

“We are extremely excited about this industry leading integration; customers have been asking about this for year,” Stapleton said. “The ability to integrate our platform with a dealers’ DMS is critical for improved sales efficiency and decision-making. Having real-time access to customer, vehicle and deal information empowers dealership employees to better serve their customers and manage opportunities through the complete lifecycle of ownership.”