automotiveMastermind announced Tuesday that it has appointed Mohamed Al-Daqa as its new chief implementation officer and Pam Perry as new chief people officer.

“Bringing Mohamed and Pam on board is the right step toward an integrated company approach that ultimately improves the customer experience,” automotiveMastermind chief executive officer Marco Schnabl said in a news release announcing the new hires. “With the exponential growth we have experienced over the last year, the addition of Pam and Mohamed will help us to continue our innovation.”

A hands-on information technology leader, Al-Daqa brings over 25 years of experience. He has served various industries, where he provided expertise in implementing sales platforms, technologies and business development, according to automotiveMastermind.

In his new role, Al-Daqa will oversee the company’s predictive marketing, product, and data implementation teams.

As chief people officer, Perry will head the automotiveMastermind human resources team.

With more than 30 years of experience transforming organizational cultures, Perry’s expertise includes driving change management, merger and acquisition integration, performance management and employee engagement, according to automotiveMastermind.

“With the growth the organization has experienced over the last year, it has become sought out by many potential employees,” added Perry. “Leadership has worked hard to foster a culture of collaboration and our team intends to further expand on that foundation.”

Additionally, Perry is the founder of HR Equity Inc., an organization which helps build equity for both privately-backed companies and venture capital-backed companies in the high-tech world.