SOUTH JORDAN, Utah -

AutoPoint has announced a marketing solution called Sales Journey.

The company said Sales Journey addresses the challenge of attracting new customers and retaining existing customers as they prepare to buy or lease a new vehicle in a competitive dealer market. Its predictive targeting methods allow dealers to gain a marketing advantage at critical early stages in the sales process.

A data-driven approach such as this increases the dealer’s impact within the automotive sales sphere, allowing them to anticipate customers’ needs and co-opt competitors.  

“Sales Journey creates an essential link between the service relationship and the sales lot,” said Mike Martinez, managing director of AutoPoint. “Smarter proactive marketing to the new-vehicle buyer eases the transition for existing service customers back to the sales lot, as well as engages new customers who subsequently join the retention cycle.

“Sales Journey gives dealers an effective way to reach those new customers before they’re lost to the competition,” he continued.