Dealer Marketing Services, the makers of ProMax Unlimited, announced last week the completion of a certified integration with Autosoft DMS, a leading dealer management system provider.

“Partnering with Autosoft is a positive step for ProMax and our mutual dealer customers,” ProMax chief executive officer John Palmer said in a news release. “We pride ourselves on having the best front-end solution, and this integration is another way we can contribute to our dealers’ success.”

Autosoft is the latest dealer management system to be fully integrated with ProMax. The two-way integration can facilitate the automated transfer of data between ProMax and Autosoft including inventory, open and closed ROs, customers, service, and delivered deals. This data flow can enable dealers to streamline their processes and improve accuracy.

“Autosoft is thrilled to announce ProMax as a Certified Connect Partner,” Autosoft Connect Program Director Dale Novotniak said. “The deep integration between the Autosoft DMS and ProMax reduces dealership inefficiencies in the F&I process.

“Our products complement each other very well to provide dealerships a complete integrated workflow, driving more productivity and, ultimately, more profitability for our dealers,” Novotniak went on to say.