Autotrader’s latest ad campaign celebrates 20 years in car shopping
Autotrader's “Shop All The Cars” TV spot.
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ATLANTA –
Autotrader's new national marketing campaign, “Shop All The Cars,” launched on Monday and touts the third-party listing site's 20-year experience in car-shopping.
A 30-second TV spot for the campaign that ends with the line, “If you can’t find your next car here, you won’t find it anywhere.”
The fast-paced video compilation highlights the most popular features consumers often consider using a mix of faux ads covering a range of makes and models.
“We know satisfied selection is paramount when it comes to helping consumers find and buy their next car,” Autotrader vice president of marketing Jessica Stafford said in a news release.
“With the ability to browse the widest variety of vehicle options all in one place, there’s no reason to go anywhere else. Autotrader is the most complete digital shopping experience for car shoppers, period.”
The “Shop All The Cars” spot and two other TV commercials targeting key demographic groups, such as millennials, Hispanics and families are set to appear during morning, prime time and late night programming, according to Autotrader.
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Autotrader said it also plans to install outdoor executions for its latest campaign in Los Angeles, Atlanta, Miami and New York’s Times Square.