Black Book is now powering the online vehicle valuations of the MyDealerOnline platform, the former announced Monday.

For those not familiar with MyDealerOnline, its software lets dealers take wholesale vehicles and places them on the dealership websites. The end result is that consumers can then buy those cars from dealers.

The platform, described as a wholesale-to-retail digital product, lets dealers broker auction inventory through their own websites. And dealers can use Black Book valuations in pricing vehicle offers to car shoppers through the platform.

“Dealers and wholesalers are impressed with our platform’s ability to virtually connect car shoppers with a vast inventory that is limited by no physical real estate at the dealership,” MyDealerOnline co-founder Yury Kaganov said in a news release.

“And with Black Book as our vehicle valuation engine, our dealer partners are ensured to offer their expanded inventory with a price point that offers less adversarial friction to customers with increased profit potential to the bottom line.”

Black Book senior vice president of sales Jared Kalfus said: “We believe that platforms such as MyDealerOnline will greatly improve the chances of lease companies, wholesalers, financiers, and cosigners to successfully remarket excess inventory.

“In addition to the right platform, we’re pleased to know our vehicle valuations will help dealers maximize their profit potential on their expanded list of inventory options to customers.”

“Our research has shown that website conversions to leads increase a minimum of 24 percent when customers have broader selection of inventory,” Stan Thomas, industry consultant from T3 Consulting Group, said in the release. “The powerful combination of MyDealerOnline’s inventory and Black Book’s valuation services will help dealers increase customer satisfaction and improve their dealers’ website effectiveness.”