Black Book is ramping up it dealer services team with the promotion of Adam Mann.

Mann, national sales director since 2013, has been named vice president of dealer services for the Black Book Activator Division.

In his new role, Mann will be responsible for leading a team of U.S. sales professionals and executing business development initiatives for the Activator Division.

This division of Black Book develops and markets web-based and mobile-friendly products to help dealers convert more digital automotive shoppers and elevate customer satisfaction levels, the company explained.

“The auto dealership industry has never been more customer-focused than it is today, which is why dealers rely on Activator to deliver tools and solutions that convert more leads into satisfied customers,” said Mike McFall, president of Black Book Activator. “Adam recognizes this important element in the relationships we build with our dealer customers, and I’m confident he will drive additional growth by communicating the unique values and profit potential offered by Activator solutions.”

Mann joined the company back in 2008 as Northwest regional manager. In this role, company management said he successfully developed a young territory for Activator.

In 2010, he became the southwest regional sales manager, while also managing clients in the Northeast region.

“Adam will be focused on supervising the U.S. sales force to identify market opportunities and fulfill business needs, and ensure the delivery of quality solutions to Activator’s roster of dealership customers,” said Jared Kalfus, senior vice president of sales for Black Book. “Furthermore, Adam will be instrumental in building and maintaining a strong Activator sales team, and he will be pivotal in building key relationships with our national network of dealers.”

Before joining Black Book, Mann worked as a used-car director, overseeing all business operations from multi-point, multi-franchise, wholesale and retail to service reconditioning, advertising, marketing, compliance and staffing.

“Mann’s experience at the dealership level helped shape his current attention to customer satisfaction levels, and he is also extremely knowledgeable of the auctions business,” Black Book management said.