LAWRENCEVILLE, Ga. -

Black Book announced Wednesday it now has a mobile application designed for Spanish-language speakers.

Black Book Digital en Espanol, a mobile application for Spanish-speaking dealers, remarketers and other automotive professionals, is a Spanish-language version of the company’s mobile application that provides the latest vehicle valuation data.

Black Book cited the most recent Hispanic Business Automotive Report that highlighted the number of Hispanic auto buyers has grown over 16 percent year-over-year, totaling 677,799 as of June 2014. And growing with this buyer population is the group of automotive professionals servicing them.

“Black Book is thrilled to offer its mobile application to Hispanic dealers and remarketers in their native language so they can have access to critical valuation insight for more profitable business growth,” said Mike Williams, vice president of direct sales and mobile for Black Book. “With Black Book Digital en Espanol, Spanish-speaking industry professionals can access real-time pricing data and share it more seamlessly with their wholesale and retail customers for faster decision-making potential.”

Black Book Digital en Espanol — available on Apple iOS and Android mobile devices — offers the following features for Spanish-speaking industry professionals:

  • Real-time valuation data without the need for Wi-Fi access
  • VIN-scanner technology
  • 360-degree valuation perspective with layers of vehicle insight
  • Access to Carfax and AutoCheck reports
  • Comprehensive Demand Index illustrating regional pricing trends
  • Inventory management and information share capabilities

“In today’s world of car shopping, it’s important to have accurate vehicle value data with split-second access, especially in a language that’s familiar to my sales team and customers,” said Hector Rodriguez, president and owner of Bronco Motors. "We recognize the significant growth in our Hispanic car-shopper volume, and Black Book Digital en Espanol provides the timely, accurate insight needed to remain profitable.”