Black Book announced on Tuesday that it now powers the online trade appraisal resource for NsightLive, a content engagement company that works to deliver leads to dealers through its Live content platform that creates content experiences to increase customer engagement levels.

“With Black Book’s trade appraisal engine, NsightLive is filling the void for independent auto dealers who currently do not have a trusted trade appraisal tool that can be used online,” Black Book said in a news release. “Independent dealers can level the playing field leading to more successful sales transactions, especially since a more transparent valuation of a vehicle trade reduces friction between customer and dealer.”  

At one independent auto dealership, Black Book said a recently completed Beta test showed online lead conversions jump by 50 percent.

"In today's world of online-first research when shopping for a vehicle, it's critical for dealers to provide the most accurate trade appraisal possible in order to build a stronger, more trusting relationship with the customer," Black Book senior vice president of sales Jared Kalfus said. "We're excited to partner with NsightLive and we believe their pioneering online content engagement platform will be a game changer for both independent and franchised dealers."

Aside from trade appraisals powered by Black Book, the platform showcases complete dealer inventory, available credit options and dealer reviews accessible to shoppers.

NsightLive also offers dealers a Hispanic certification program, whose offerings include credit, trade, dealer reviews, community events and dealer involvement within the local Hispanic community.

"We are excited to be a marketing partner with NsightLive and its content engagement platform because it helps level the playing field for independent dealers looking to attract more customers, build stronger relationships and sell more cars and trucks," said Paul John, executive director of the Georgia Independent Auto Dealer Association. "With Black Book powering NsightLive's online trade appraisal resource, customers will receive an accurate appraisal value on their trade in, which will increase efficiency of the transaction, give the buyer more control of the process, as well as give used car buyers the confidence to complete more purchase transactions with their local independent auto dealership."

Additionally, NsightLive offers social content integration for franchised dealers seeking to increase social engagement directly on their websites.

For more information on NsightLive's "Live" digital platform, visit www.NsightLive.com.