LOUISVILLE, Ky. -

Car Keys Express has entered the retail market with the introduction of Car Keys Express NOW!, an in-store version of their mobile key replacement system.

The new automotive key replacement solution is compact and packaged into a customer-facing, retail-friendly cabinet that minimizes retailers’ investment in tools, training and inventory, according to the company.

“Car Keys Express NOW! takes the compact system that grew Car Keys Express into a nationwide success and translates it for retail use,” the company said in a news release announcing the launch.

The customer-facing cabinet features marketing graphics to attract consumers and a tablet-based application guide for key prices and availability.

The Car Keys Express NOW! system will be available in multiple configurations that are based on how many vehicles retailers want to cover.

Car Keys’ standard option is the Universal Car Remote, a stand-alone consumer product that covers up to 67 million vehicles and requires no tools.

Retailers already offering key cutting services can supplement their existing catalog to cover additional vehicles, according to the company.

"It's an easy sell," said Kirk Stewart, Car Keys Express NOW! marketing manager. "It creates a new revenue stream for a minimal investment."

After a customer selects their car's year, make and model, a store employee assists with cutting and programming keys.

Car Keys provides a training program that aims to have employees cutting keys within hours, the company said.

"Car Keys Express NOW! gives retailers the opportunity to make great margins, incremental sales and increase store traffic by offering consumers an easy and affordable option to dealership key replacement," added Stewart. "For the first time in 30 years, real automotive key replacement is coming back to retail."