CARMEL, Ind. -

FaceTime — Apple’s video chat service for iPhones 4 and 5, as well as many iPads — only hit the consumer market a couple of years ago, but now, you can use the tool to sell cars.

KAR Auction Services subsidiary CarBuyCo, a car-buying company that purchases consumer vehicles through an Internet-based mobile buying service, revealed Thursday that it  now offers a fully virtual car selling experience using FaceTime.

"We're constantly challenging ourselves to find new and better ways to streamline the selling process, and we know that this capability with FaceTime will continue to surprise consumers with just how simple it can be," says Leslie Vander Baan, co-founder andd vice president of CarBuyCo.

"We have buyers nationwide, so, wherever they are, car sellers can go to our website or call us and get an offer immediately. Just a few years ago, few people would have thought that we'd be able to use a smartphone to inspect and sell a car. It's very exciting to see how technology has helped simplify a once complicated process,” Vander Baan continued.

Interestingly, though FaceTime was launched as a way to connect with friends and family, now, companies are using the tool to benefit their customers.

Here’s how it works:

1) A consumer calls or visits the CarBuyCo website, and shares details about their car.
2) A CarBuyCo buyer contacts them and makes an agreement to purchase the car.
3) The offer is finalized by inspecting the car using FaceTime — or with a quick in-person inspection from one of its buyers.
4) CarBuyCo will then electronically send the paperwork necessary to complete the sale.

"We know that the car-selling process can be frustrating, painful and time-consuming. Our goal is to eliminate the hassle and make it quick and easy for sellers," Vander Baan concluded.

Continue the conversation with Auto Remarketing on both LinkedIn and Twitter.