In what the company has described as “an innovation in online car shopping,” Carfax announced this morning that online car shoppers at Carfax.com can now search for used vehicles with specific history details — meaning shoppers can tailor their searches to include, for example, vehicles that have service records available or cars with no accidents reported to Carfax, just to name a few modifiers. 

The used cars available on the new listings site are from thousands of dealers and each one comes with a free Carfax Vehicle History Report. (These free Carfax Reports, of course, are for consumers and are provided by dealers.)

The company noted that because the vehicles being shown are based on the history attributes specifically desired by the shopper, it allows the shopping process for site visitors to be easier and quicker.

With key vehicle history details being shown, shoppers can sort through search results in a more time-efficient fashion.

Here’s how it works: Shoppers at Carfax.com begin their search by choosing the history attributes they want in a used car. Also included in the listings from Carfax Advantage Dealers are vehicle price, photos and a detailed description.

Once the shopper finds the car he or she wants to purchase, the consumer can connect with the dealer directly through the car listing on Carfax.com.

Additionally, company officials pointed out, Carfax Used Car Listings is an ad-free selling environment

“I found a great car on Carfax,” said used-car shopper Nathan Walker from Washington state. “I called the dealer immediately and he said the car was not listed in their inventory yet because it was still in detail and undergoing inspection. I already knew from the information in the Carfax listing that I wanted to see it. I drove 40 miles to the dealership and bought the car.”

Offering the dealer perspective, Jeff Best, vice president of used cars for Brown’s Car Stores, said: “We’ve made sure our inventory is included on Carfax.com for years. It’s an easy way for us to get in front of ready-to-buy shoppers. Consumers trust Carfax, which helps build their trust in the cars we list on Carfax.”

Carfax president Dick Raines added: “Millions of online shoppers today click on readily available Carfax Reports to see if the cars they want have a history that meets their needs. Now, consumers can know right away by choosing which history details are most important to them at the beginning of their search. Carfax puts the right cars with the right history right in front of you.”