Carjojo’s goal is simple: to change the way people buy cars.

The company’s website, which officially launched on Tuesday after three months of open beta testing, is a big step in that direction.

Carjojo says it’s the first company to show car buyers detailed information — and to predict actual prices — on all of the 3.5 million new cars currently for sale in the U.S.

“Eighty-seven percent of people think car buying is a miserable experience, and it’s no surprise considering the process is often so intimidating and time-consuming,” said Carjojo founder Peter Levy, who in 1986 founded IntelliChoice Inc., the first company to develop and distribute consumer automobile ownership-cost data and ratings of vehicles based on their consumer value.

“Carjojo wants to solve that,” Levy continued. “We have built technology that for the first time gives the buyer the edge over the dealer. And since the majority of people hate negotiating with dealers, we provide a service to take that off their hands as well.”

To get started, car buyers select the make, model and features they are looking for, and Carjojo captures every new vehicle in the user’s search radius that matches those criteria. The company leverages its Edge2Edge big-data technology to calculate the lowest price each dealer will accept for the specified vehicle — aka the Guaranteed Best Price.

Carjojo can then negotiate the purchase on a buyer’s behalf, or buyers can use the information Carjojo supplies to negotiate the price themselves.

“Until now, car-buying sites haven’t solved the primary pain point for car buyers: the sneaking suspicion that they’re being ripped off — not just by dealers but by car-buying websites that claim to work for the consumer,” Levy said.  “We’re profoundly different: We take no money from dealers. We show every new car in stock at virtually every dealer in the country.

“Our aim is to ensure buyers don’t waste days haggling with dealers or pay a penny more than they should for the exact car they want,” said Levy. “Other sites work for dealers; Carjojo works for car buyers. It’s about time somebody did.”

In order to predict accurate car prices, Carjojo instantly analyzes dealers’ sales patterns, inventory levels and vehicle turnover, as well as vehicle popularity, market conditions and incentives. The company likens this “big data” approach to travel search sites that scour almost every flight available, take into account all relevant options, and show consumers the best prices.

When a user registers for a free Carjojo account, they also get access to:

• Deal Sheets: One-page summaries for each of the user’s selected cars, including the name and location of the dealer selling it, how long the car’s been on the lot, how much inventory that dealer currently has, how many similar cars are available from other dealers, and the Guaranteed Best  Price. Deal Sheets are meant to be used as leverage for negotiation with dealers.
• Dashboard: Updated in real time, a user’s dashboard is a central hub that houses their Deal Sheets, saves past searches, and displays alerts about new inventory and price drops in their area for the vehicles that they want to buy.
• Guaranteed Price Negotiation Service: For $199, Carjojo will negotiate a car purchase for the buyer, ensuring they pay the Guaranteed Best Price. The process between Carjojo and the buyer happens entirely online. Buyers skip negotiating with dealers and simply pick up the car from the local dealer with whom Carjojo has finalized the deal.

“Americans love their cars but they don’t love buying them,” said Levy. “Carjojo is the first company designed to truly put the customer in control so they drive away with the confidence that they got a great deal on the exact car they want, and were able to skip the stress of haggling entirely using Carjojo’s Guaranteed Best Price negotiation service.”