Carlease announced Wednesday that it has appointed Cars.com 's former president and founder Mitch Golub to serve as chairman of its board.

This follows news from last month that the company has raised $3.5 million in an initial funding round led by venture capital firm Lightbank, along with a group of auto industry veterans that includes Golub.

In addition to expanding markets nationwide and increasing business leasing partnerships, the company said that it is investing in both its technology platform and digital experience.

“The company is capitalizing on increasing numbers of lease transactions, particularly in the luxury and millennial markets, and offering consumers an expert, efficient and stress-free experience,” Golub said in a news release announcing his appointment. “The interest in and support of Carlease is tremendous, and I couldn't be more excited to join the board of directors as the chairman.”

Before joining Cars.com, Golub spent over 20 years at the Tribune Co., where he leveraged his extensive background in product management to help with the development and management of start-ups in print, broadcast and online.

Golub also held a leadership role in Tribune's emerging New Media Group, where he created and launched Digital City, in partnership with America Online, according to Carlease. He received the Tribune Co.'s first Values Award, in recognition for business achievements that demonstrate creativity and entrepreneurialism.

“Mitch is a visionary and powerhouse leader in the automotive and digital industries and we are thrilled to have him as the chairman of Carlease's board of directors,” said Carlease chief executive officer Andy O'Dower. "His deep industry experience and knowledge of the consumer buying process will be invaluable as we scale the Carlease business quickly, enhancing our consumer product platform and digital experience, adding dealer partners and launching markets nationwide. I'm confident his counsel will make an important impact on our company and its growth,” he continued.

O’Dower is the former director of product at Cars.com and the former chief product officer at Curiosity.com.

Via its site, Carlease partners with dealers to offer consumers a single-point-of-contact experience where they can lease a vehicle to be delivered to their door.

“Carlease provides a convenient, one-stop shop to consumers looking to lease a new car by helping them find the right car, with the right offer, and delivering it to their home or office” added Golub. “In the process, they are increasing transaction opportunities for dealers – making this business a win-win for the industry.”

Golub is currently the president of MFG Digital, an investment and consulting firm that specializes in on digital start-ups.