Online car-shopping resource CarLingo announced Wednesday it now provides downloadable eBooks on its website to assist consumers with charting the waters during the car-buying journey.

According to the company, customers invest an average of 15 hours over a three-month shopping process to research their potential purchase. Aimed at shortening this time, CarLingo now provides its Buyers Guides along with brief videos on its YouTube channel.

“Our research shows us that consumers are often confused and frustrated as they shop for and ultimately buy a new car,” said Steve Greenfield, CarLingo’s chief executive officer and founder. “Our research shows that consumers would be willing to pay an extra $626 to avoid negotiation, and an extra $568 to guarantee a face-to-face transaction of fewer than 60 minutes.”

Although these guides can help on the consumer end, it is solid information for a dealer to know that a consumer is willing to pay a little extra for a smoother, quicker transaction process. Making the process as transparent and simple as possible for the customer may prove to increase dividends on both sides of the transaction.

“CarLingo has been built as a very consumer-friendly experience, and we continue to get great user feedback to guide our design team,” Greenfield said. “These new eBooks and videos should greatly help address consumer’ questions and concerns during their shopping journey, and complement the core CarLingo experience.”