CARPHORIA Dealer Services, a technology solutions company, has completed the initial testing and launch phase for Trade-In Valet, a tool designed to help dealers convert website traffic and into sales — with no extra effort required by the dealer.

"We don't expect our dealers to change a thing in their daily routines,” said Michael Dodd, president and chife executive officer of CARPHORIA Dealer Services. “We feel that is one of the reasons our dealers are getting such great results. Not only is this tool incredibly effective, but it requires no learning curve.”

Since inception of Trade-In Valet late last year, CARPHORIA Dealer Services has issued more than 30,000 cash offers on consumer trade-ins. That represents more than $515 million in guaranteed offers with over $100 million in revenue generated in vehicle trade-ins, purchases and sales.

Trade-In Valet uses teams of national pricing analysts to issue real-time, true-market values to consumers for their vehicles. Trade-In Valet supports those offers with a guaranteed buy bid to the dealership. The guaranteed buy-back service aims to increase lead volume and sales while removing the typical dealership risks associated with trade-ins that are highly specialized, unique or non-market appropriate.

The tool works with existing CRM systems and tracks consumer activity, employee engagement/performance and maximizes opportunities at the point of sale while the consumer is still in the dealership.

"We started by testing Trade-In Valet tool in our own backyard in Houston because we wanted to fully vet the tool and techniques before rolling it out to our broader client base,” Dodd said. “Since launch last October, we've been overwhelmed with the positive response from the Dealer body. The results literally speak for themselves.”

Vice president and CEO Tracey Trachta concurred: "We built Trade-In Valet to truly improve the consumer experience in dealerships across the country, which in turn is improving sales volume, gross profit and CSI. We couldn't be more excited with the results.”