CarStory’s parent company and data-as-a-service platform, Vast, announced Tuesday that it has received a $14 million investment from Capital One Growth Ventures.

The aim of Vast’s data services is to connect buyers and sellers of cars and homes through data-driven discovery experiences. CarStory.com uses Vast’s data platform to match shoppers with vehicles. With the investment from Capital One, the company hopes to increase CarStory's influence while also expanding the Vast platform in other industries, such as real estate.

As part of the investment, Capital One Growth Ventures’ managing partner Jaidev Shergill will join Vast’s board of directors.

“What Vast is delivering to consumers with its CarStory product is very intriguing to us at Capital One,” Shergill said. “Consumers expect more information at their fingertips and for that data to be personalized and customized. Big data technologies enable this and Vast delivers it.”

John Price, Vast's chief executive officer, says that, "big data for life's biggest purchases" is what his company is all about.

“Our patented approach delivers critical discovery information, predicts alternatives and analyzes the local market to guide the purchase decision in service of the buyer," Price said. "Companies like Capital One are utilizing Vast to help ensure they are delivering a positive user experience to their customers fueled by insights that both inform and delight.”

For more information about Vast, visit its website here.