CarStory announced on Tuesday its partnership with DealerInspire to integrate CarStory’s Market Reports into the DealerInspire’s website platform.

“Today’s auto shoppers use 24 research touch points in their car-buying process,” said Chad Bockius, CarStory’s chief marketing officer. “Every time a consumer leaves a dealer website to find more information, it is a lost opportunity. Keeping consumers engaged by delivering information and insights from across the market can eliminate this leakage — enabling car buyers to come to quicker decisions while helping dealers sell more cars.

“We are pleased that DealerInspire, a truly progressive website provider and one that places a high value on customer experience, has adopted our reports to help their dealers convert more browsers to buyers,” Bockius continued.

According to the company, more than 3,000 dealers now have access to its free CarStory Market Reports, a merchandising tool and lead source. In its recent survey, CarStory found that 67 percent of its consumers want to understand a vehicle’s pricing relative to similar models in their area and 73 percent want to better understand the value of the vehicle they are considering.

“CarStory Market Reports are a great, new solution that help dealers gain customer confidence in the used vehicles on their lots,” said Joe Chura, DealerInspire’s chief executive officer. “We believe the reports will shorten the sales process by encouraging faster purchasing decisions and by helping dealers more rapidly move shoppers from online researchers to on-the-lot buyers.”

More information about either company’s offerings can be found on the CarStory and DealerInspire websites.