ATLANTA –

Carvana said Monday it has launched a white-label online auto retailing platform that marks the company’s first foray into the business-to-business space.

Through this custom retail offering, outside companies — including everyone from retail organizations to financial institutions — can gain full access to Carvana’s proprietary technology.

In essence, this would provide such companies with the technology to sell used cars completely online, Carvana said.

“Expanding the availability of Carvana's technology and inventory platform provides a scalable model for those seeking to leverage technology to offer a better car buying experience to its customer base,” said Ernie Garcia, founder of Carvana.

“Whether it is a financial institution or retail organization, our new white-label solution allows for immediate entry into the online pre-owned automotive market,” he added.

More information can be found at www.carvana.com.