GAUTIER, Miss. -

A new Web application is available for dealers finding they've missed sales opportunities by passing over potential customers while they’re on the lot due to too much foot traffic or visiting after hours.

Cell My Ride, a lead generating tool, can be incorporated as a window decal on vehicles that customers can either scan with their phones via a QR code or call a toll free number along with an ID number to get more information about the vehicle.

Once the ID is entered, the buyer will receive a text message with the asking price, year, make, model, engine specifications and a link to view the vehicle on the dealer’s website. The information provided will also include an email address, name and contact number for a salesperson. On the dealer end, the specified sales staff member will receive an email and text message alert with the buyer’s contact information to facilitate a follow-up.

Dorsey West, the creator of Cell My Ride, says the idea spawned from its application in home sales.

“What started as a great lead generation system for real estate brokers is now proving to be even more effective in the automotive industry,” West said. “Cell My Ride allows dealers to connect with after-hours car buyers and secure a sale without even being on the lot. Car buyers can do their shopping on their own time and dealers can reach them on their mobile phones the moment they’re ready for a test drive.”

Cell My Ride automatically uploads the dealer’s entire vehicle inventory into its system, where dealers can also update or add vehicle information at any time through an online management portal. The company provides window decals to dealers every month to display on every vehicle on their lots. The decals peal easily and leave no residue on windows while also complying with federal CAN-SPAM regulations.

More information about Cell My Ride can be found on its website or at (888) 869-3489.