Cell My Ride announced recently that auto dealers nationwide can utilize the company’s automatic text message marketing solution for simply the price of a few minutes of their time after participating in a five-minute demo of its system.

“Cell My Ride has been proven to generate quality leads after normal business hours, when a lot of serious car buyers visit dealer lots to see their inventory up close,” said Dorsey West, founder and chief executive officer of Cell My Ride. “We want Cell My Ride to be an industry standard marketing tool and that starts by making our system free for any dealer that wants to use it.”

How does it work? The system assigns an ID number to each vehicle in a dealer’s inventory. Interested shoppers can call a toll-free number, enter that ID number, and receive a text message with vehicle information along with a link to the dealer’s website.

Follow up information is sent to the dealer’s sales team based on the phone number the customer uses to submit data, which can later be used as a follow-up lead.

The Cell My Ride number and vehicle ID can be included on dealer window stickers and other forms of media to drive interest outside of operating hours and the doors of the dealership.

The program is available to both independent and franchised dealers, anywhere in the U.S., free of charge.

For more information, or to schedule a demonstration, visit the Cell My Ride website.