NEW YORK -

Everyone, it seems, is getting in on digital car retailing.

Tech startups, publicly traded dealer groups, third-party vendors, concierge services. You can add banks to that list, too.

On Thursday, Chase debuted a platform that allows its customers to shop for vehicles and set up financing on their smartphone or computer, then finalize the deal at a Chase-partnering dealership.

Chase Auto Direct, which uses TrueCar technology, is available to Chase customers in 30 states. The company plans a phased rollout to other areas in early 2017.

“Customers today are shopping for everything online, including cars,” Bruce Jackson, head of retail lending for Chase Auto Finance, said in a news release.

“By pairing financing with the online car shopping experience, we can provide more opportunities for Chase dealers, and make it easier for customers to get in the driver’s seat,” he said.

Chase Auto Direct allows consumers to use the online Chase Car Buying Service tool (powered by TrueCar); apply for financing online and then fulfil at the store; or refinance a loan with the bank.

With the Chase Car Buying Service, the customer configures a new car online or searches for a used. The customer also is shown local price comparisons.  Once the shopper chooses a vehicle and selects a dealer with that car in stock, he or she applies for financing via Chase.

If the loan is approved, the customer receives a loan approval certificate, and Chase uses Dealertrack and RouteOne to send the approved application details and terms to the store.

The shopper heads to the dealership to buy any aftermarket products they want and sign the paperwork.

Chase then compensates the dealer for the closed deal.

“Chase has been providing auto financing directly to customers for some time — this new online offering showcases our dealers’ vehicle inventory to more than 57 million Chase households in the United States. Dealers in the Chase network will now benefit from new leads that they didn’t have yesterday,” Jackson said. “We want every Chase customer to have a good experience when buying a car, and we’re confident that the dealers we do business with can provide that experience.”