PORTLAND, Ore. -

Creating vehicle description pages for online inventory is becoming harder and harder for dealers, as consumers are beginning to expect more detailed and interactive information.

In light of this challenge, Chome Data Solutions announced late last week it has partnered with video technology company Flick Fusion to release PicMotion Videos. These new streaming videos combine vehicle images with voice-over narration of vehicle highlights in a one-minute-or-under format, the company shared.

"An automotive retailer has only seconds to grab and keep a consumer's attention online," says Robin Goodyer, director of product management, sales and marketing for Chrome Data. "PicMotion Videos are an effective way to get consumer attention because it offers fun, informative and short vehicle presentations that are easy to watch on mobile phones and perfectly suited to today's busy lifestyles."

Each video lasts between 45 seconds and 60 seconds, and includes images and voice-over narration of standard equipment and features for the 2013 model-year forward.

And the videos are compatible with all major platforms, including iPhone, Android and Windows.

"Chrome Data is a leader in delivering accurate and complete vehicle data," says Brian Cox, president and chief executive officer of Flick Fusion. "It's exciting to pair our technology with their content and deliver a product that today's consumers really want. It's a great way to attract and retain new vehicle shoppers."

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