ATLANTA -

Now that the acquisition of Dealertrack Technologies is complete, Cox Automotive shifted a top executive who served as co-president of the newest piece of the company portfolio into a new role.

On Tuesday, Cox Automotive appointed Raj Sundaram to be chief client success officer, reporting directly to Cox Automotive president Sandy Schwartz.

In this key position, the company indicated Sundaram will be responsible for helping clients successfully increase efficiency and grow their business utilizing the combined companies' comprehensive solutions.

“Client success has always been our top priority, and now with Dealertrack we will take the definition of client success to a new level,” Schwartz said.

“With offerings that span the entire value chain in automotive retail, we will take a more strategic approach to delivering the best, most innovative solutions our combined companies have to offer. Raj is the perfect person to lead this effort with his extensive client relationships and deep understanding of the auto industry,” Schwartz continued.

Before Dealertrack, Sundaram — who has previoulsy been a Used Car Week speaker — was president and owner of Automotive Lease Guide. Earlier at Nissan North America, Sundaram held several positions of leadership in financial planning, market research and pricing. He began his career at Ford Motor Co. in the controller's office.

“We are uniquely positioned to leverage our suite of industry leading solutions designed to help our clients drive innovation and lead the transformation of auto retail,” Sundaram said. “We are excited about the potential and focused on client success.”

Sundaram holds an MBA in Finance from Lehigh University and a B.S. and M.S. in Accounting from the University of Mumbai in India.