Cox Automotive on Tuesday highlighted plans for the unification of Dealer.com’s advertising technology, and OEM and advertising partnerships, with Haystak’s customer service model in an effort to strengthen the benefits of its integrated software solutions.

Under the Dealer.com brand, Cox Automotive explained that its automotive retailing clients will have access to a combined advertising offering that sits within what the company described as the “richest data ecosystem in the industry.”

The company indicated Dealer.com will leverage Haystak’s award-winning customer service model to further strengthen the overall advertising solution. Cox Automotive added that existing Haystak clients will continue to experience the same exceptional service and support while benefiting from the best technology in advertising for automotive retailing.

Cox Automotive went on to mention that the current Haystak and Dealer.com products and service offerings will remain the same until the combined product is rolled out later this year.

“As stand-alone products, Dealer.com and Haystak are already the best there is in automotive retail advertising,” Cox Automotive chief operating officer Mark O’Neil said.

“Bringing them together makes the Dealer.com advertising solution simply untouchable in terms of technology, data and service,” O’Neil continued. “This combination provides an enormous competitive advantage for our clients. We are proud to continue to bring forth the best solutions possible as a result of the continual integration across the Cox Automotive platform.”