Tuesday, Jul. 11, 2017, 11:19 AM UPDATED 11:31 AMBy Auto Remarketing Staff
Cox Automotive acknowledged today’s retail landscape moves faster than ever. And if dealerships and other industry participants are not out front, everyone can risk falling behind.
Reflecting its position as a leading provider of products and services for automotive dealers and car buyers, Cox Automotive on Monday announced the launch of Nextology, what the company highlighted as an exclusive, future-forward digital marketing strategy series presented by Autotrader, Kelley Blue Book and Dealer.com.
Utilizing a fast-paced interactive format and exclusive insight culled from its category-leading network of consumers and dealerships, Cox Automotive explained that Nextology events will foster deep connections with leading digital marketing strategists and experts as well as other top dealers. The events will combine dynamic working sessions, data-driven keynotes and strategic consultations, all in a premier setting with overnight accommodations provided.
“The Nextology series will be underpinned by our deep understanding of and relevance to our clients' day-to-day marketing and operations challenges,” said Brian Geitner, president of Cox Automotive Media Solutions.
“We’re excited to create a new level of value for our clients by delivering direct access to Cox Automotive and media executive leadership as well as internal subject matter experts in a consultative, collaborative and collegial environment,” Geitner continued.
The company noted attendees will also learn about and demo new and emerging products from the automotive industry's leading digital marketing platforms.
The Nextology series builds on Cox Automotive’s commitment to dealer education. The company has hosted events in dozens of markets across the country, bringing insights and best practices to more than 2,600 attendees representing 1,600 dealers.
Following a successful launch in Miami last month, the next event will take place at the Intercontinental Hotel in Boston on July 19 and 20 and will feature a keynote address by Geitner. Additional dates will be announced later this year.