Dominion Dealer Solutions has announced that two of its divisions, Cross-Sell Reports and Dominion Dealer Specialties, have integrated Cross-Sell Interactive with Dominion Inventory Manager.

Dealers can now use the market-specific data provided by the integration to help choose the best selling vehicles and gauge which competitors are leading local markets. CSI helps make sense of market gains and losses, monitors the competition and measures a dealership’s local market performance.

“Dealers are missing the opportunity to really measure their dealership’s performance,” said Jennifer Ryan, Dominion Inventory Solutions’ product director. “This unique and exclusive integration gives our dealers the measuring stick they need to understand actual performance as well as make immediate adjustments to best manage pricing, stocking and merchandising of inventory.”

Dominion also announced this week the launch of model and department-specific reviews on its dealers’ websites. Using tools provided by the integration with Prime Response, dealers who purchase websites through Dominion can now display content-specific reviews on their Web pages or snippets in real time. The types of reviews are based on dealer preference and can include: vehicle model, dealership staff and/or department reviews.

“Consumers want to see ratings and reviews on dealership websites in the context most appropriate to them,” said Sean Stansell, product manager for Dominion Websites. “Service reviews belong on service pages. Model reviews belong on vehicle detail or model-specific pages. It’s what makes the most sense to a consumer, so that’s what Dominion Websites provides.”

In other Dominion-related news, the company’s equity mining solution, DealActivator, now features the ability to run soft credit pulls.

“This allows dealers to prequalify customers for more informed discussions as well as gather information regarding the equity potential of a conquest customer prior to approaching that customer in person,” said Alan Andreu, general manager of Dominion Dealer Solutions.

“The power of DealActivator’s soft credit pull is magnified by its new service page platform,” Andreu continued. “The upgraded service page is streamlined with the new customer summary page that allows for easy access to high-level customer information. New features such as equity search tools, geo-mapping and customer tracking allow dealers to market directly to these prospects with one-click personalized or template-based email, letters and phone scripts.”

For more information about Dominion’s variety of dealer offerings, visit their website at www.drivedominion.com.