PHOENIX -

Trade-in lead application provider eAutoAppraise announced on Tuesday its platform has integrated with Dealer eProcess websites and vehicle details pages, following a partnership between the two this month. 

“Our alliance will allow dealers to rest assured their customers are receiving fair and accurate evaluations on their trade-in vehicles with no disconnects in functionality, communication, or reporting between vendors,” said, eAutoAppraise managing partner Barry Brodsky in a news release. “We know this integration will lead to a better overall digital shopping experience that will translate effortlessly into the showroom.”

The platform generates incremental leads with a closing ratio of 25 percent to 30 percent, according to the company.

eAutoAppraise provides dealers with consumer data and interactive reporting.

Additionally, the platform allows online shoppers to search inventory, value their trade, and get pre-approved to purchase a vehicle from any device.

It’s both a trade-in or “sell us your vehicle application” in addition to an inventory and payment-prescreening tool designed for mobile users.

With the application, users can also upload walk-around videos or photos of their trade-in.

"eAutoAppraise is the best-performing trade-in lead generator in the market and it perfectly aligns with our vision of celebrating a vehicle’s delivery versus the start of the buying process," said Joe Gillespie, owner and managing partner of Dealer eProcess.

“This partnership is a no-brainer and their mobile-first capabilities have proven to be truly effective with today’s shoppers.”