DealerRater introduced a new product lineup last week that includes two new program upgrades to its Certified Dealer Program toolkit: ServiceEngage and 360Connect.

“We’re always listening closely to the market and are pleased to introduce a carefully re-designed product portfolio that offers focused solutions to real challenges that dealerships face today,” said Jamie Oldershaw, DealerRater senior vice president of product. “ServiceEngage and 360Connect offer Certified Dealers the requisite tools to drive more business to their service lanes and leverage the power of social networks to discover and engage with more auto shoppers across the Web.”

First up, ServiceEngage allows subscribers to receive service-specific point-of-sale materials to build reviews, as well as a service-specific testimonial feed to the dealer website and Facebook page.

The tool also includes an enhanced Service Center Review page on DealerRater that features online appointment scheduling and the ability to post coupons — tools dealers can use to keep customers coming back in.

ServiceEngage also has the capability for targeted campaigns, which dealers can use to connect with potential new customers via recall alert notifications as well as reconnect with past customers.

The second new tool, 360Connect, is designed to allow dealers to “take ownership” of their Web-wide reputation and discover and connect with more customers through the power of social media networks.

This tool includes features such as discovery marketing, the company said, which works to monitor social media chatter for in-market consumers.

It also features LotShot Social, a photo-sharing app to expand brand reach. 360Connect also provides social content monitoring and sharing of topics relevant to a dealer’s audience.

“ServiceEngage and 360Connect provide dealers with the expanded resources they need to attract and engage past, present and prospective customers online,” Oldershaw concluded.