DealerRater has announced the launch of ReviewBuilder, an automated online review collection solution for U.S. and Canadian dealerships.

ReviewBuilder provides dealers with an automated, customizable and hands-off approach to reviews, with an aim to get more of them at a faster pace. Reviews generated by the tool include a “Verified Customer” badge along with the review, providing what the company says is an additional layer of trust and transparency for the viewing consumers.

“Studies have shown that consumers trust reviews more than all types of advertising,” said Gary Tucker, DealerRater’s chief executive officer. “ReviewBuilder allows dealers to increase the velocity at which they receive reviews while removing any reliance on manual or inconsistent processes at the dealership.

“Our pilot test resulted in participating dealers averaging four times more weekly reviews, and 99 percent of all reviews collected described a positive experience. With the ability to capture higher volumes of reviews, dealers can leverage the positive stories right away and address unhappy customers before it impacts their CSI scores.”

The ReviewBuilder solution also features an automatic verification process to streamline the process. The initial results from the pilot show that roughly 70 percent of the reviews received were service-specific.

“In just a couple weeks on the program, ReviewBuilder has quadrupled our review count for 2015,” said Bill Simmons, the e-commerce director for Haley Auto Group. “It’s hands-free and very effective at generating verified customer reviews for our DealerRater page every day.”

More information on the solution can be found here.