DealerPeople, a free web-based and mobile platform dedicated to providing solutions for recruiting, training and retaining the most qualified dealership employees, named its chief executive officer this week.

Coming aboard as CEO is Jay Mortensen in a move the company called the next step for the platform started up earlier this year with a mission to help raise the bar for employee and management standards in dealerships across the U.S.

“I could not be more excited to have Jay full time on the executive team,” DealerPeople president Scott de Ruyter said. “There is no doubt that his years of sales, management and training experience will lead to the further success of our platform and solid results for our participating dealerships.”

Founded in 2015 by industry insiders committed to reducing industry turnover and streamlining the hiring and training processes, DealerPeople is a free platform that allows dealers to post job listings while enabling job seekers to seamlessly search for dealerships, find career opportunities in practically every region of the U.S., and submit traditional print and video resumes.

Available through Android, desktops and iOS, the DealerPeople application also offers real-time access to industry insights and best practices, a video library of “road-tested” solutions, leadership and sales training resources, and coursework to assist employees in achieving new performance goals, which ultimately can provide a competitive advantage and contribute to individual and organizational success.

With industry experience dating back to 1989, Mortensen has held nearly every position in the sales department and has worked with nearly every make of vehicle. He believes that he understands the challenges of the industry and deeply respects its salespeople and dealership personnel.

“I am very eager to help dealers increase their success, by providing the right training, at the right time, to the right people, in an organized fashion,” Mortensen said. “With a traditional revolving door of employees in the dealership business, it is time to help create a structure that promotes long-term relationships, loyalty and satisfaction in the workplace — all of which can lead to more profit.”

For more information, visit www.dealerpeople.com.