DealersLink announced Monday that it plans to launch its new live auction platform at the NADA Convention in San Francisco.

Named AuctionLink, the company plans to debut the auction tool during the convention, which runs from Jan. 23 to Jan. 25.

Coined as the “nation’s most advanced live online auction platform” by DealersLink, AuctionLink helps dealers to buy and sell upstream units before being available at brick-and-mortar auctions. The service will run every Tuesday online, available to all DealersLink members.

Several features of the tool, according to the company, include:

• No buying or selling fees
• Live, real-time bidding
• Upstream inventory
• All listed vehicles are booked out with condition reports
• Automated bidding — can set max bids if unable to attend live auction

“We pioneered the first dealer direct platform in 2005,” said Mike Goicoechea, DealersLink’s chief executive officer. “Now we are excited to launch the most efficient and robust auction platform. What a difference a decade makes.”