DealersLink released the newest iteration of its live online auction platform, AuctionLink 1.4, on Tuesday, highlighting the solution’s features that culminate in what the company claims is the one of the “most convenient, efficient and easy to use” online auction platforms.

As listed by the company, the key features of AuctionLink include:

• Access to upstream vehicles that never go to traditional auctions
• No buy or sell fees ever
• Clean, low miles vehicles run first
• Condition reports on all units
• Reserve prices guaranteed below wholesale book
• Last second bids reset the clock for 10 seconds
• Automated preset bidding – set it and forget it

The company aims for the platform to appeal to those familiar with the features of traditional brick and mortar auctions.

“We pioneered the first dealer direct platform in 2005,” said Mike Goicoechea, DealersLink’s chief executive officer. “Now we are excited to host the most efficient and robust online auction platform.”

Available only to DealersLink members, AuctionLink runs on the DealersLink website every Tuesday afternoon.