DealerSocket highlighted a new integration with MyDealerLot (MDL), a provider in the application of radio frequency identification (RFID) technologies for automated guest recognition and vehicle tracking.

The company explained this integration enhances the customer experience within the sales and service departments. The tool can strategically alert the sales and service staff that a customer has arrived, allowing them the opportunity to greet the customer and see if there is an opportunity for a trade-in.

Dealers utilizing MDL's RFID technology will receive MDL notifications directly on their DealerSocket dashboard. This method is designed to provide a quick and easy access point for sales and service departments to be notified of a customer that is visiting their dealership.

“We are excited and pleased to partner with MyDealerLot as we continue to enhance the value and performance our customers expect with DealerSocket,” DealerSocket chief strategy officer Matt Redden said.

“This integration provides dealers the essential technology upgrade necessary to discover new leads while delivering exceptional customer experience the moment a customer arrives at their lot,” Redden continued.

MDL founder and chief executive officer George Cresto also described how the integration is meant to help dealers.

“Dealerships today are more reliant than ever on having an automated and efficient way to connect the service guest to their sales advisor for lifetime relationships which translate to increase retention, revenue, and profits,” Cresto said.

“DealerSocket’s integration with MDL's RFID technology helps dealers further leverage their CRM technology investment for a truly connected customer experience,” he went on to say.

To learn more about the DealerSocket and MyDealerLot integration or to schedule a demo visit http://dealersocket.com/dealersocket-partners-mydealerlot/ or call (775) 473-6622.