DealerSocket has announced plans to introduce four new technology advances to streamline automotive retail at the NADA Convention and Expo this week.

DealerSocket’s new and newly enhanced tools include Precise Price, Blackbird, Health Check, and both Credit Bureau Connection and RouteOne CRM integrations.

Precise Price is a transparent integrated digital retailing tool that merges with dealership CRM platforms, which allows customers to initiate the framework of deals on a dealer’s website.

Customers are informed about all costs before making a decision via the platform.

The tool also factors in cost influencers, such as dealer incentives and fees, vehicle protections, local taxes and trade-in evaluations, according to DealerSocket.

The company’s software platform, Blackbird, has been redesigned and updated to provide a more streamlined workflow.

Blackbird’s updates include more customization and smoother navigation.

“DealerSocket listened to its customers — receiving input from more than 70 dealers and user testing feedback — and responded with the development of Blackbird,” said DealerSocket founder and chief technology officer Brad Perry in a news release.

“We determined the areas where the platform could be improved and completely redesigned the interface for quick access to regularly used tools, so dealers could experience greater efficiencies and savings.”

Additionally, DealerSocket said it is transitioning to a “single point of entry” or Customer Success Manager (CSM) model to improve customer service.

Previously, dealers had several points of entry with DS, with the various DS tools, according to the integrated technology platform developer.

To aid DealerSocket CSMs, the company is launching its new digital monitoring tool, Health Check, which assess dealers activity and alerts them if they are underutilizing their CRM platform.

Health Check detects when users may need help or training and then notifies DealerSocket. The tool regularly scans dealers’ use of software and signals the CSM to make contact when necessary.

DealerSocket has also begun a partnership with Credit Bureau Connection (CBC) and introduced a newly enhanced integration with RouteOne, its credit application decision engine.

CBC provides sales teams with credit report and compliance solutions such as prequalifying applicants, capturing leads and obtaining electronic credit reports from Experian, TransUnion and Equifax.

Furthermore, the tool delivers added compliance protection with the Red Flags Indicator that catches potential identity fraud cases.

RouteOne now supplies improved data accuracy and greater transparency between deals in each system through two-way data synchronization between DealerSocket CRM and RouteOne.

At NADA, DealerSocket will be displaying its new technologies and performing demos at booths 937 and 1137.